Frequently asked questions
Social Media Marketing Methodology
At infotech solution hub , we tailor social media marketing strategies for our clients, based on the product and services offered by them. This involves planning of content, curation of attractive and engaging creatives, regular dispatch of content on social media, and lots of coffee. Our team works days and nights to reach out to people on social media in a way that is different, but more effective than your competitors. Competitor tracking is one of the most important aspect while getting started with SMO. We closely track your competitors, their social media activities, what’s engaging audience, what’s not, and more. This ensures we can pick and choose the strategies that work and avoid the mistakes that your competitors are making.
We don’t just keep ourselves busy managing various social media activities. A good amount of time is also given to Analysis of these activities. We keep ourselves aware of the traffic earned through social media platforms. We have Google Analytics certified professionals in our team, who can cleverly go through Google Analytics reports to understand which type of social media activities are working best for a particular client. This helps us recognize some key points, which further enhance our experience with social media marketing.
Choosing Right Social Media Platforms
Choosing apt social media platforms and strategizing content accordingly is of a great value. We identify the type of business our clients come to us with, and choose where most of their customers can be reached out. There are hundreds of social media platforms out there, and we choose the best ones for our clients to mark their presence and reach out to customers. Platforms like Facebook, Twitter, Linkedin, Instagram, Pinterest, Reddit, and many more, are where we actively post engaging contents. We also make sure the content is optimized according to different platforms for maximum impact. Presence on social media also helps in Search Engine ranking because increased engagements and shares definitely help a website rank in search engine results.
Social Media Paid Advertising Management
Paid Advertising on social media also comes under social media marketing. It is a means to strategically connect to your customers who aren’t already connected with you on social media. You can selectively target audience for your contents, based on interests, location, gender, age group, etc. Facebook, Twitter, Instagram, Linkedin, and almost all famous social media platforms offer paid advertising feature. As one of the best Social Media PPC company of Delhi, we know how to put up ads on these platforms and get maximum returns, ensuring a good Return on Investment for our clients. We have literally put hundreds of campaigns on social media and have got results at very low bid prices. We know exactly which type of campaigns to run on each social network, how to target campaigns to the potential customers, and how to optimize them to ensure you get best results for your money. We start by creating broad campaigns, and then keep narrowing them based on the results that your campaigns are getting. This ensures that targeting of your campaigns keep becoming better, and is completely driven from the data that your campaigns are generating. That’s like a Win-Win situation for you. Also, we keep launching new campaigns to target different niche of users, who might be a small group size, but could be big spenders for type of products and services that you are selling. We will keep doing all this at our end dynamically, utilizing advanced tools and techniques that we have mastered over the years. You will be able to see the dramatic results that your campaigns will be able to generate.
Social Media Marketing Optimization
A lot of companies keep following the same strategy on social media. They just post some creatives and think their work is done. However, Social Media management needs a lot more attention and constant optimization. As one of the best social media management agency of Delhi, we constantly keep evaluating the results of our social media campaigns to analyse what is working best, what type of content is being liked and shared by followers most, and which type of content is generating most comments or questions from followers. Based on this analysis, we further keep optimizing the posts that we add to your social media channels to ensure each post is able to generate the best result, in line with your business objectives. For example, if you want your posts to generate more user comments or questions, we will optimize the posts exactly for that, by asking right questions, creating polls, or asking followers to tag others who might be interested in something like that. All this ensures that our posts get exactly the type of interaction you are looking for.
Which Social Network is Best for Social Media Marketing?
This is one of the questions we get asked the most. And our answer is that there is no size fit all answer to this. Depending on type of products or services that you are trying to sell, we pick the social networks that will work best for you. For example, if you are trying to sell products that look visually appealing, then we will go with social networks that work best for images. So, Instagram and Pinterest top the list in that case. If you have some product or service that involves some sort of demonstration, then we know we need to create videos to let users fully know about the products. And to market those videos, we go with social networks like YouTube, Facebook, etc. As one of the best social media management company of NCR, we are going to reflect on decades of our experience to pick the right social networks for you that will work best for your products and services. This ensures you get the best ROI and we do not spend our time going after social networks that are not a good fit for your brand.
What Are The Best Times to Post on Social Networks
This is another question that a lot of our clients struggle with when they come to us for social media management. They want to know what are the best times to post on social media networks. As the premier social media management company, we are well aware that the answer to this question depends on a lot of factors. First of all, best posting time is different for each social network. For social networks like Twitter and Facebook, we need to closely analyse what are the demographics of your followers, what is the time when most of them are online, and what times are generating most interaction with your posts. For example, in some cases, your followers might be online during late evening, after office hours, while in some cases your followers might be online during office hours only. We analyse all this to ensure we find the best posting time for your social media networks. Not only that, we also keep experimenting with different posting times to see if we are able to find some hidden gem in terms of posting time. In one case, we found that the most interaction our posts got were in the middle of the night! So, depending on what type of products and services you are selling and what type of users you are targeting on social media, the best posting time would vary a lot, and we will find the best posting times for you.
How Frequently Should We Post on Social Media Networks
This is a very important aspect of social media marketing strategy. To keep a constant interaction with your social media followers, it is important to keep posting regularly on social media networks. However, the posting frequency has to be determined separately for each social network. For social networks like Facebook and Instagram, we strive to post twice a day. For Twitter, we post multiple times a day, because only a limited number of users are online at any given point in time. And for Whatsapp, we prefer to post only once a day or less, otherwise the users might start feeling that they are getting too many messages from you. So, depending on the social network that we are managing, we work out the ideal posting frequency accordingly, and make sure you get the best interaction, without alienating your followers. Being one of the most trusted social media management company, you can count on us for that.
So, to summarize what are the best practices in social media management
Here is a quick summary of best practices that we follow in social media management:
- We determine the posting frequency based on social network we are managing. Different posting frequencies work best for each social network.
- We determine the best posting time based on your followers. We analyse when most of your followers are online and post accordingly.
- We post type of content that works best for the products or services that you are selling. In some cases, we post awesome looking images, while in some cases we might create videos of your products, while in some cases we might post polls, events, etc.
- We constantly analyse your social media networks to see what is working best for you, and then we refine that even further to further improve upon that.
- We also keep a close watch on your competitors to see what type of social media strategies are working for them, and make sure not to make the same mistake that they might be making.
- We are also very good at paid marketing on social media management, and can run paid campaigns on all social networks, like, Facebook, Instagram, Twitter, LinkedIn, etc.
- As one of the best social media management company of NCR, we determine which social networks will work best for your products and services, and then focus on them. We don’t want your money to go to networks that might not get you best results. We ensure best ROI for you.
- Finally, we understand it is very important to interact with followers on social media, as they can act as your virtual brand ambassadors. Each happy social media follower will flaunt your brand in front of all the family and friends. So, we try to have a one-on-one connection with each of your social media follower.
So, whatever your social media marketing needs may be, you can count on us to provide you best social media marketing service. That is why we are one of the sought after social media marketing company of Delhi, NCR.